Are you putting up an insurance website? You may be thinking that an insurance website is pretty straightforward. After all, how complicated it could be. People with certain needs go to the website, they look for the right type of insurance, they enter in some figures and factor their risk. Your website then produces some sore of report, they get an email, they check out the email to see if the numbers makes sense. If the numbers somehow, someway fit their budget, they then click on a link. They find a way back to your website, they create an account and they open their wallets to take out a credit card and pay you.
Pretty straightforward. It seems like a simple matter of 1, 2, 3 or going down some sort of list. How bad could it be? How complicated could it be? Here’s the thing. All the processes that I just described require one solid component and if you screw up that solid component your online insurance business will go up in smoke.
Surely as night follows day, if you screw this up, you are going to be wasting a lot of money. Believe me, putting up an online insurance platform is no joke. You have to spend a tremendous amount of money on coding, business development, front-end development, customer service, customer care support, call centers, et al. It is no joke and it really would be quite sad and pathetic if your business goes up in smoke because of a factor that you could have easily controlled.
I am of course talking about hosting. Hosting is no joke. Unfortunately, a lot of people trying to make money online focus more on the software. They focus more on the frontend. They are obsessed with the content. They are preoccupied with the frontend experience. That is a big factor but it’s not 100%. There is the other 50% that you need to worry about, which is the infrastructure behind the website.
To apply this to a different context, you don’t have to just focus on the man that you can see. You cannot just obsess about the man whose face is here. Instead, you have to look at the man behind the man behind the man. That’s how it works and this is where hosting comes in. It has to be solid gold. Otherwise, your insurance brand will not develop a solid reputation.
You want people to look at you as dependable, trustworthy, and accessible at all times. It doesn’t matter where they are coming from, it doesn’t matter what time of day it is, they have to find you again and again and again. That’s how you build credibility and authority overtime. Unfortunately, that’s not going to happen if you don’t build your business on a solid foundation.
That’s precisely what’s going on here. You’re building on a foundation, you have to pick the right foundation. It has to be a bedrock of trust, credibility, and dependability. You may be thinking this is going to be impossible. There are so many hosts out there. How can I make heads or tails of all the options out there? Believe me, I understand where you’re coming from because it can get quite confusing easily.
The good news is you can reverse engineer your way into the right decision. How, very simple.
Truly understand what goes into high value and high reliability hosting and learn to read a bluehost review correctly.
In other words, when you read a review of a solid gold hosting company, you will be glued into. All the key parameters and factors and features you need to pay attention to so you can make the right decision. That’s the final word.