Social Media Marketing: 4 Steps to Success

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For any business marketing plan, social media marketing has become a vital component. Anyone with a service or product that requires any kind of promotion can look on to social media marketing to share, engage with consumers, introduce, feedback, and ultimately sell. Visit to take advantage of their wide range of social media marketing services.

Similar to any marketing platform, there are certain principles to follow and there are pitfalls to be avoided. This article is centered on the 4 steps to succeeding in social media marketing.

Step 1: WHO?
There is no doubt that any well-planned marketing campaign must start out with the question – who are the targets? If perchance you are an accountant and you are marketing yourself to teenagers, how do you your think your campaign will be successful? You need to have an understanding of the people that want or better still, need your service or product.

The minute you have figured out your target audience, everything that is present in your marketing material, whether offline or online must be aligned with your target market. This includes the colors used, fonts, style, language, overall psychology and offers behind your campaign.

If perchance it doesn’t, there is every chance that you will have very little success with your social marketing campaign.

Step 2: HOW?
The next vital step to take to have a successful social marketing campaign is by determining how you plan to reach your target market.

Each one of the four major social media websites offers themselves for various marketing opportunities. The social website you feel will suit your campaign depends solely on the type of campaign that you plan on initiating.

The four renowned social media websites are LinkedIn, YouTube, Facebook, and Twitter. If you have plans to make use of all four websites for marketing your service or product, it is vital that you have a good understanding of each of the then in order to have a successful marketing campaign.

Step 3: OFFER
Without an incentive or offer a social marketing campaign without a doubt falls under the “branding” category. How can you go about measuring branding? You most definitely can’t.

A successful marketing campaign either offline or online is measurable. If perchance you put “x” amount of money or time into a campaign, it should bring back results that are measurable in leads created or dollar terms.

It is important that a successful social marketing campaign has strategies in place in order to ensure that the target market follows through the process of sales.

Will you have on a strategy that has the capacity of triggering interest in the prospect by having them take out time to visit your website? What does your marketing funnel look like with your strategy for each of the social media website? Will you have a backup strategy that goes right for the sales? How about email marketing strategy that gives the client sufficient time to build up trust and the same time motivate them to purchase your service or product? Do you intend on having a telemarketing service that is designed to increase the conversion rates of the leads that are coming through?

There is no doubt that these are all important questions that require honest answers if you are interested in maximizing the results of your marketing campaign.